Global Recruiting Trends In 2019

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Global Recruiting Trends In 2019

LinkedIn’s annual global recruiting report for 2018 looked at staffing trends across a wide range of recruiters. The survey solicited responses from almost 9000 recruiters and hiring managers across 39 countries worldwide and looked at issues such as diversity, interview processes, and artificial intelligence (AI).

Here is a summary of the Global Recruiting Trends report findings.

Diversity

Diversity and inclusion were found to be one of the top trends. 82 percent of respondents stated that diversity was a driving force behind their hiring strategy. Key drivers in this area were that companies see workforce diversity as an arbiter of culture and optimized performance. However, 40 percent of companies were still finding it a challenge to locate appropriate candidates and 27 percent found it difficult to retain such candidates once they had hired them.

Interviewing Trends: New Ways to Assess Candidates

Interviewing trends are shifting to accommodate new processes and modern workplace needs. these methods include a focus on soft skills assessment, understanding a candidate’s shortcomings, and mitigating interviewer bias.

Going forward, new tools that will help to streamline the process might include assessments conducted in virtual reality (VR), on-the-job auditions, and meeting outside of the office in more casual locations. The thinking behind these strategies is that it will be more difficult for candidates to overstate their skillsets and that it will be easier for the hiring manager to assess whether they are a good fit for the position.

Data-driven Decision Making

Data is already a key driver throughout the recruiting industry, but going forward, it will become even more important. The study found that almost 40 percent of respondents see data as one of the most important components of the recruiting process.

Currently, only about 65 percent are leveraging data towards reducing attrition, skills assessment, and crafting more attractive offers, but in 2018 and beyond, almost 80 percent say that they will be implementing a data strategy in the hiring process, indicating a significant movement in that direction.

Artificial Intelligence (AI) Will Become Commonplace

AI is penetrating many sectors of industry. From customer service to retail, it is seen as a potential threat to the job market, but in the recruiting sector, it may just be a game-changer. Some hiring managers receive upwards of a hundred resume’s every single day. AI can help them more accurately shortlist for required skill sets and experience, giving recruiters an accurate screening tool that will greatly reduce the time-to-hire and any recruiter bias that may exist.

That said, only 14 percent of hiring managers seem to think that AI threatens their own livelihood. Some of the things that AI simply cannot do include seeing a candidate’s potential and establishing a cultural fit within the organization.

Conclusion

While the LinkedIn report highlights that the recruiting process has become largely transactional, there are trends emerging that elevate the job to a more strategic level, emphasizing the human connection and critical thinking about how to land the right candidates. Going forward, the recruiters who will find the greatest success will be the ones who can leverage new trends and technology through these market changes.

How Employer Branding Can Help Your Recruiting

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How Employer Branding Can Help Your Recruiting

The face you present to the world – your brand image – is an important component of your marketing. In business, it provides a stepping-off point for differentiation, giving your customers and your broader audience something to identify with. No matter how strong your services or products may be, if you are unable to build positive association with your brand, you may never be able to gain traction in your niche.

Your brand, in a sense, is what people say about you behind your back – or at least this is how you should think about it. Taken in context, you need to control that conversation by crafting a clear message and making sure people know who you are and what you stand for.

Branding Takes Your Image to The Next Level

While most people associate branding with landing new business, your public face is important to a lot of other initiatives as well. In the area of recruiting, your brand says a great deal about what kind of employer you are and if you want to ensure you are attracting the right candidates, you need to make sure you are sending the right message.

This is what we call Employer Branding. Employer branding might be described as the action of helping your ideal recruits see you as an employer of choice in your industry.

In order to tailor your message to the right individuals—much like marketing in any industry—you need to understand your target market. Not to be confused with consumer marketing, this involves understanding what people are looking for in a job and developing a strategy as to how you can deliver it.

Conduct Internal and External Analyses

In a broad sense, you need to establish a brand image that is attractive to your target audience. If you come across as an organization that people want to do business with, then it follows that you will be a desirable company to work for as well. Top talent seeks out the best possible placements for their talents. Your task is to become that aspiration.

On an internal level, you should take a close look at your company culture, your staff, and what can be done to make your workplace more desirable. This could involve career development, or it could extend to work-life balance, diversity, or a progressive physical workspace. Employee training also provides a particular allure for some, as many top achievers are always looking to learn, expand their skills, and grow as a professional. If you offer these opportunities, you will likely attract a higher caliber of individual.

How Your Employer Branding Can Help or Harm

If your company had no employer branding whatsoever, it could easily alienate some applicants. As a newcomer who has only surface knowledge of your company, it would be easy to pick up on the more negative aspects. A company that would have you onboard without any potential for development, for instance, is a red flag for many. Nobody wants to feel like they will be stuck in a rut with no discernable future. You want to give the impression that you care about your employees and that you are a good company to work for.

Your employer branding will be a monumental help when it comes time to recruit new talent. Landing high-performers is not a simple task, especially in today’s competitive job market. Your ideal candidates need to have the right mix of skills, experience, and cultural fit if they are going to go the distance. Being their number one choice will give you an edge when it comes time to make that decision.

In closing, spending some time to develop your employer branding will take care of many of the pain points of recruiting. If you are effective in delivering a positive impression, your biggest problem will be shortlisting the hordes of candidates that will be coming your way.

If you would like to learn more about employer branding and how it can help your organization attract top Life Sciences talent, schedule a consultation with Pact and Partners today. With more than 30 years of experience in trans-Atlantic life sciences executive recruiting, we are your rock in a changing world.

How Social Engagement Can Help Your Recruiting Process

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How Social Engagement Can Help Your Recruiting Process

The current talent shortage is making for a very creative recruiting environment in the life sciences arena. As vacancies far outnumber the candidates, the landscape is competitive. Candidates hold all the cards, it would seem, and if you are looking to onboard at the executive level you need to discover ways in which you can stand out from other organizations.

40% of Quality Hires Now Come from Social Media Interactions

As part of your toolkit, social media can be an effective tool to help you engage potential candidates as well as clients.

LinkedIn, in particular, has become a gauge of sorts, as it’s often the first point of contact between you and a prospective company. In fact, in LinkedIn Talent Solutions’ Global Recruiting Trends Report for 2017, 40% of quality hires are coming from social media, a metric that is somewhat evenly balanced between referrals and third-party websites. As of 2016, a full 84% of companies were actively recruiting through social media.

That being the case, your company’s LinkedIn profile—as well as those of your recruiters—needs to be notable, noticeable, and different enough that it will garner the attention of the people and companies you want to work with.

Social Engagement as Strategy

It’s not enough to simply have a profile. Your profile needs to be well thought-out and complete, but the buck doesn’t stop there. A static profile with little activity will appear to be standing still. A profile that is actively engaging its followers will draw attention, proving the old adage that the squeaky wheel (still) gets the grease.

Social engagement hinges on being able to provoke thought and start discussions. It provides you with an opportunity to lead with authority, providing proof of your influence and strengthening your position within your niche.

To that end, here are a few tips on how to boost your social engagement on LinkedIn:

Invest Time and Effort into Your Profiles

Your brand, as an entity, consists of a lot of moving parts in the form of recruiting consultants. Each consultant is a brand unto him or herself. While your company’s profile needs to reflect the mission and values of your organization, it should provide the authority upon which your consultants can base their own personal brands. Both company and consultant profiles need to be engaging and active, providing useful, actionable information that represents value to potential clients and candidates alike.

Ensure that all of your profiles are complete and up-to-date. If your candidates have trouble tooting their own horn, outsource their bios to a professional copywriter. Company and consultant profiles should always be in the first person, as social media is a personal platform and you want to be as human and as reachable as possible.

Engagement is a Two-Way Street

By the very definition of the word, engagement requires the input of more than one party. It’s not enough to re-post and cross-post (though that should be a part of your strategy and will help you to connect with others in your niche), you should be creating fresh, original content that represents your unique point of view. If you can post articles and insights that pique the interest of people in your wider circle, your word will travel further, and your circle will grow.

Join a group or two within your niche or think about starting a group of your own. Stepping outside of your inner circle will broaden your reach and will help you connect with voices of authority. Studies show that the most successful recruiting agencies are the ones that are actively interacting and engaging with their audiences.

Another tool you can use to your advantage is the “active” status that LinkedIn provides. It shows you when a user is online and displays when you are signed in and available as well. The more personable and reachable you are, the easier it will be to connect with you.

Post Only Mindful, Relevant Content

LinkedIn isn’t for skateboarding dog videos or pictures of your backyard barbeques. Though these certainly have a place in the social media realm, it’s not about business. The content you post should have some merit and insight into your thought processes, your methodologies, and ultimately, your values – both as an individual and as an organization. If you can manage it, create the content yourself. Blogging is a great way to let your audience know just where you stand on current topics of discussion. Individual insights should reflect the culture and ideals of the organization as well, providing some transparency into your processes and the challenges that you face.

Letting people in your industry know that you are experiencing the same pain points as they are, you may be able to position yourself as a solutions provider who always has their finger on the pulse of what makes the staffing industry tick.

Recruitment is a People-First Initiative

Is it possible to affect transformation through social media engagement? Absolutely. Devise a content and social media strategy that includes a completed LinkedIn profile, active engagement, and insightful content and you’ll be ahead of the curve in no time. As recruitment is a people-first industry, you need to make time to prove you are a real human being. Speak up, voice your opinions, share insights, and do it regularly.

If you have any questions or comments, call to speak to one of our recruiters today.

Recruiters vs. AI – Who Will Win?

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Recruiters vs. AI – Who Will Win?

Artificial Intelligence (AI) has been a hot button in the recruiting industry in recent years. But how does this affect the future of recruiting? Granted, it’s a major disruptor. Most recruiters would probably agree that it provides invaluable support in shortlisting and qualifying candidates. But can it ever really replace what we do?

In assessing the usefulness of AI vs. its inherent flaws, we came up with a few reasons why AI will not be likely to replace human recruiters, now or in the foreseeable future. Here are our thoughts on this controversial topic as it affects the recruiting industry:

No Matter How Smart It Is, A Machine Will Never Be Able to Build A Relationship with A Candidate

Recruiters are effective at building relationships over time: relationships with candidates, with clients, with the industry at large. A machine cannot express excitement and it cannot “want” a candidate to get the position they are up for. It does not have an opinion, nor can it form one, so will never be able to express an opinion about a particular candidate to a client. It takes time to build a personal relationship and AI just hasn’t the capacity to do so, at least not enough to be able to make a difference in the process. Gone would be the gut feelings, the instinct, the knowing that the client/candidate relationship would be a good fit. Conversely, think of the times a candidate looked great on paper, but you knew they would not be a good cultural fit? AI cannot gauge culture, personality, or ethics unless it is represented by a metric of some sort.

AI Can’t Sell

AI does what it does based on algorithms, picking up on things like relevant skills, experience, and education leveraged from a candidate’s CV. It takes a human, however, to be able to sell an opportunity or to sell a candidate to a client. AI is not persuasive; it is black or white, yes or no. Many recruiters cite the experience of having a candidate say “no” to a potential job but ended up taking a chance because they trusted the recruiter, only to find that their initial impressions were misplaced. Bottom line: AI doesn’t think outside the box. AI doesn’t see potential. AI does not and will not sell.

AI Is Not Influential to The Process

A machine can only go on what it is programmed to do, which is to identify candidates based on a set of criteria. What it cannot and will not do is to work closely with a client to better understand their expectations and business needs. This process alone may broaden the scope of the search and help to narrow down the right candidate. AI is simply there to tick boxes and to not color outside the lines.

AI Doesn’t Love Its Job

Even though AI functions well within the parameters of what it was designed to do, what makes a recruiter successful is the passion they have for the process and for the job they do. It is the genuine caring that recruiters have for their jobs that makes them successful and AI can never replace that.

The Recruitment Industry Is About People

While AI does what it does based on data alone, recruitment is dependent on the human touch. As a result, human recruiters can never be replaced entirely. AI can match up a client’s specific needs with individuals who meet certain conditions, but it will never be able to map out a candidate’s career trajectory based purely on data. Because of this, a recruiter will always have a hand in the process.

What do you think about the role AI might play in your future?

Has AI been helpful in identifying appropriate candidates?

Have you given any thought as to how technology will affect your future?

Are you concerned about being made redundant by AI?

For more insights on how AI and machine learning technology might be good or bad for your career, bookmark this page and follow us on social media.

Common Hiring Mistakes And How To Avoid Them

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Common Hiring Mistakes And How To Avoid Them

We’re all human. Therefore, we’re bound to make mistakes. When you’re a new manager, these mistakes can easily come back to bite you. You’re taking on a lot: you’re managing your team, you are recruiting, hiring, and training. With a workload like that, you’ve got an uphill battle.

In any HR environment, there is always a lot of pressure to get it right the first time. Any missteps cost the company in more ways than you can count. Managers can be particularly susceptible to hiring mistakes because they are often the sole contact throughout the process.

It’s always a good idea to take a broad look at what you’re doing. Consider how your actions will affect all stakeholders and don’t just think about yourself. Granted, getting the job done quickly is the ultimate goal, but the best hiring managers take their time and involve others at every point in the process.

Here are some hiring tips from the pros for new managers:

1. Don’t believe everything you read on paper

Your first point of contact is going to be a candidate’s cover letter, resume or CV. While these items are an important part of the introduction, they can be deceiving. You simply can’t make an accurate judgment about somebody based on their CV. In fact, more than 46 percent of candidates pad out their CVs or even outright lie. Even if you see some big names and big claims on the resume, don’t just take them at face value. Let the candidate prove their worth through your discussions.

2. Shortlist your applicants

Having a larger pool to choose from might be tempting, but if you’re interviewing a lot of people who you know probably won’t work out, cut your losses. After all, your time is valuable too. Some dangers to the “more is more” philosophy include that you might simply forget who’s who after 30 interviews and start relying on resumes to remind you and it won’t help you find the right person any faster. Shoot to interview no more than eight or nine candidates at a time. That will make it easier for you to refine the process if indeed you didn’t find your ideal hire in the first round.

3. Be aware of the eye-glaze factor

Any good hiring manager should be able to articulate a company’s mission and vision, its values, its goals and where it’s headed in the future. You need to be able to get this point across to the candidate, but keep in mind that when you’re talking, the candidate isn’t. The interview should be a chance for you to get to know a potential new hire. While you are engaged with them, take the opportunity to walk them around the office. Introduce them to people and let them get a better understanding of what they might experience when working there. Not only will you become more aware of how they interact with other people, they will get a good feel for the culture and their place in it. Letting your interviewee do the talking will always reveal more.

4. Ask the right questions

You’re going to ask a lot of questions, so make them count. Broad questions lead to broad answers, so if you really want to learn more about a person, think about what you want to ask in advance. Think about the experience and skills they need to have. Think about soft skills that every applicant in every position will need to possess. Instead of asking direct questions, ask them to describe scenarios that demonstrate skills you require. For instance, you might set up a scenario and ask them how they would handle it. Or, ask them to describe a technical situation where they were able to turn a negative into a positive.

5. Trust your gut

In retrospect, with regard to most of the bad decisions we make, we can say that we knew it wasn’t going to work out. This is true in about 99 percent of situations. Trust your first instinct, it’s almost always dead on. While it’s never a good idea to make snap judgments about anybody, if you have an instinct that somebody is not going to work out in a job it’s better to act on it sooner than after you’ve already committed time and resources to the hire. However, if you have made a mistake and you know it, don’t hesitate: try to make it right as quickly as possible. Everybody makes mistakes, we are all human, after all.

In conclusion, if you are in charge of hiring for your small company, you might feel a lot of pressure to get the job done quickly and rush through the process. Keep in mind that this is never the best course of action to take and it may cost you more in the end.

Have any questions or comments about the hiring process? Contact Pact and Partners today.