7 Reasons Why Your Recruiting Efforts Fall Short

by | Apr 22, 2019 | Trends in Recruitment

Recruit talking with recruitment committee

Not every life sciences company partners with a search firm for their recruiting. However, recruiting for your own firm isn’t always easy. There are many reasons why your recruiting efforts might fall short, but the key point to remember here is – you are not alone!

Even in the recruitment industry, we often find it difficult to land the right talent for our own teams. Does this mean we are unable to do so? Absolutely not! What is needed to succeed is a methodical approach – knowing where the obstacles are and doing our best to avoid them.

To help you do the same, let’s look at seven reasons why your recruiting efforts might fall short:

  1. Being Unrealistic About Your Expectations

Many employers conjure up an “ideal employee” persona that is simply impossible to manifest. Being realistic about what the role entails and aligning this need with expectations is key when identifying the right candidates.

  1. You Fail to Look Beyond The Resume

Smart people can make themselves look pretty good on paper. However, the resume only tells a small part of the story. Taking for granted that what’s on the resume is gospel is often narrow-minded. Be sure to check references, ask questions, and get buy-in from other stakeholders before making a decision.

  1. You Are Blinded by Their Charisma

Some people just interview well. That doesn’t mean that they are right for the job – it just means they are persuasive – not necessarily a bad thing, especially if you’re hiring for the sales department, but what are they really like? Charm only goes so far. No matter how much you like the candidate, make sure they can walk the talk.

  1. You Do Not Have A Strong Employer Brand

Having a strong employer brand is important if you want to attract the right people. Being seen as a great company to work for, whether it’s because of your people, your culture, your innovation, or a combination of those things will help you do so. Make it known what you do for your employees. Whether you offer educational opportunities, housing resources, paid volunteer time, cool perks or benefits, you need to make it known.

  1. You Are Relying on Social Media but Not Using It Properly

If you have decided on a social recruitment strategy, don’t just post job openings. This does nothing to engage or encourage potential candidates to interact with you. Social recruitment is a two-way street. Take the opportunity to display some of your brand personality, whether it’s pictures of a networking event, employee achievements, or social activities outside the office. This gives candidates a chance to picture themselves working there and it might give you a leg up on the top talent you’re after.

  1. You Don’t Sell Yourself Well Enough

This could be true of recruiter or candidate. But think about it. If your candidate fails to see the benefits of working for your organization, what impetus will they have to give you a shot? A good way to walk through this process is to develop an “ideal candidate persona”. This will help you identify in advance their professional challenges, their values, and their short-and-long-term goals so that you can articulate these points back to them during the interview process.

  1. Your Onboarding Process Is Not Well-Developed

Between 40 and 50 percent of all new hires quit within the first six months. In many cases, this is due to a non-existent or undeveloped onboarding program. Your new hire should be nurtured during the early stages. Outlining a clear process, complete with benchmarks, and providing adequate mentorship along the way will help you succeed. Connect the candidate to people in your organization who will stand by them through the learning process. Identify a progression of milestones to be achieved during this time to help them acclimate. These approaches will also help you to quantify their efforts, so you can adequately measure success.

In conclusion, successful recruitment takes commitment, but it also requires a broad view of the bigger picture. You must ask yourself: How is this person going to benefit the company? How will they get along with my team? What are they really looking for? And are they going to be happy here? If you can answer these questions, you just may have a very good chance at landing the talent you’re after.

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