Chief Marketing Officer – CMO Job Description
Table of Contents
Table of Contents
Company overview
We are a globally established brand with headquarters in [Europe / Asia / EMEA / LatAm], and a growing presence in the U.S. As we scale our operations across North America, we are seeking an innovative and commercially minded Chief Marketing Officer (CMO) to drive brand awareness, demand generation, and market penetration. The Chief Marketing Officer CMO will play a pivotal role in localizing our global brand, accelerating customer acquisition, and shaping our U.S. go-to-market strategy.
CMO role summary
The CMO will serve as a key member of the U.S. executive team, responsible for leading and executing the full marketing strategy in the U.S. market. From brand positioning and integrated campaigns to digital growth and sales alignment, this role requires a hands-on marketing leader who can both think strategically and execute tactically. The ideal candidate has a strong track record of building marketing engines that deliver measurable business outcomes in fast-growing environments.
CMO key responsibilities
U.S. Marketing Strategy
Design and execute a comprehensive U.S. marketing strategy that supports commercial goals and aligns with global brand direction.
Brand Localization
Adapt and evolve the global brand to resonate with U.S. customers. Own messaging, visual identity, and positioning across all channels.
Demand Generation
Build and scale integrated demand generation programs across digital, SEO/SEM, email, social media, and events to drive qualified leads and pipeline growth.
Team Building & Leadership
Hire, develop, and lead a high-performing U.S. marketing team across functions including digital, content, and product marketing.
Sales Enablement
Work closely with U.S. sales leadership to ensure alignment on messaging, content, lead handoff processes, and conversion metrics.
Analytics & Performance
Define KPIs, track ROI across marketing programs, and optimize campaigns based on data and performance dashboards.
Thought Leadership & PR
Elevate the company’s U.S. market presence through thought leadership, earned media, analyst engagement, and executive visibility.
Candidate profile
Experience
Minimum 10 years in senior marketing leadership roles; ideally with experience scaling international brands in the U.S.
Track Record
Proven ability to build demand engines, develop local market positioning, and align marketing with business outcomes.
Channel Expertise
Deep expertise in digital marketing, campaign management, and modern marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
Leadership Style
Data-driven, collaborative, and execution-focused. Able to operate in fast-paced, entrepreneurial settings.
Industry Knowledge
Experience in [B2B/B2C/biotech/SaaS/life sciences – customize as needed] with an understanding of U.S. customer behavior and buying cycles.
Education
Bachelor’s degree in Marketing, Communications, or Business required. MBA preferred.
Company culture and leadership style
We operate with the speed and autonomy of a scale-up, underpinned by the strategic backing of a global HQ. Our U.S. team thrives on transparency, accountability, and cross-functional collaboration. As CMO, you’ll be empowered to act as a true business partner, with room to build your vision and grow a high-impact marketing function that drives measurable results.
Compensation and benefits
| Base Salary Range | $240,000 – $300,000 |
| Performance Bonus | Up to 40% of base salary |
| Equity | Stock options or long-term incentive plan negotiable |
| Benefits | Full medical, dental, and vision coverage; 401(k) with employer match; generous PTO; and relocation support if needed |
| Location | [New York / Hybrid / Remote with occasional travel to HQ or customer sites] |
Why the Chief Marketing Officer matters
This isn’t just another marketing job — it’s your chance to architect growth for a global company entering the world’s most competitive market. You’ll build the U.S. brand engine from the ground up, unlock customer demand, and work shoulder-to-shoulder with senior leadership.
FAQ
A CMO is responsible for brand strategy, marketing campaigns, demand generation, and aligning marketing efforts with business goals. They manage marketing teams, shape brand voice, and oversee analytics to optimize performance.
By collaborating with leadership, setting KPIs tied to revenue, and regularly measuring campaign outcomes against business targets to ensure coherence and impact.
Storytelling builds emotional trust and differentiation. A good CMO crafts narratives that resonate with customers and strengthen brand loyalty across channels.
CMOs track metrics like ROI, CAC, LTV, conversions, engagement, and brand lift. They translate data into insights that guide strategy and resource allocation.