Chief Marketing Officer (CMO)

The Chief Marketing Officer owns brand, demand generation, product marketing, and the positioning that will let a foreign company win US customers. For companies entering the United States, the CMO is the leader who must translate a brand that works at home into messaging American buyers will actually respond to — without losing what made the company distinctive.

Pact & Partners recruits CMOs for foreign companies launching in the US market. Our candidates have already led US go-to-market strategy for European and Asian parent companies — leaders who know American media buying, can build a US marketing team, and bridge cultural gaps between headquarters and the US revenue organisation.