Vice President of Sales — VP of Sales Job Description — U.S. Subsidiary
Table of Contents
Table of Contents
Company overview
We are a globally recognized company with headquarters in [Europe / Asia / EMEA / LatAm] and a fast-growing U.S. footprint. As we expand our North American operations, we are hiring a results-driven Vice President of Sales (VP of Sales) to lead commercial efforts across the United States. This executive will drive revenue, build high-performing sales teams, and adapt go-to-market strategies for the dynamic U.S. customer base.
VP of Sales role summary
The VP of Sales will be responsible for all aspects of U.S. sales leadership — including strategy, team building, execution, and customer engagement. As a member of the U.S. executive team, this individual will align sales with company objectives, optimize key account performance, and expand market presence across sectors. The ideal candidate brings a blend of strategic vision and frontline sales experience, preferably in scaling international businesses within the U.S.
VP of Sales key responsibilities
Sales Strategy & Execution
Develop and lead the U.S. sales strategy, including segmentation, territory planning, and pricing models. Translate revenue goals into actionable, measurable plans.
Team Leadership
Hire, train, and manage a national sales team. Build a culture of accountability, performance, and collaboration.
Key Account Management
Lead and support relationship development with enterprise and strategic accounts. Personally manage top customers and high-impact deals.
Forecasting & Performance Management
Implement data-driven tools and processes for accurate forecasting, pipeline health, and sales performance tracking.
Cross-Functional Alignment
Partner with Marketing, Product, Finance, and Operations to optimize customer experience and ensure commercial success.
Go-to-Market Adaptation
Localize global sales strategies to fit the nuances of the U.S. market.Serve as a voice of the customer to HQ.
Revenue Growth & Market Expansion
Identify new verticals, partners, and channel opportunities. Drive sustainable revenue growth in both existing and emerging markets.
Candidate profile
Executive Experience
10+ years in B2B sales roles, including prior experience as VP of Sales, Director of Sales, or Head of Sales in the U.S.
Track Record
Demonstrated success building and scaling sales teams in fast-paced, high-growth environments.
Experience with international companies is a plus.
Industry Knowledge
Background in [insert relevant sector – e.g., life sciences, manufacturing, SaaS, logistics] preferred.
Leadership Style
Competitive, metrics-driven, motivational, and team-oriented.
Technical Acumen
Proficient in CRM systems (e.g., Salesforce), sales enablement tools, and modern sales methodologies (e.g., MEDDICC, Challenger, SPIN).
Education
Bachelor’s degree in Business, Marketing, or related field required. MBA or relevant certifications are a plus.
Compensation and benefits
Our U.S. business combines the rigor of global strategy with the agility of a startup mindset. We value clarity, execution, and trust. The VP of Sales must lead with drive and discipline, while fostering a collaborative, customer-first culture. The ability to operate in a cross-cultural environment is essential.
Compensation and benefits
| Base Salary | $245,000 – $295,000 |
| Annual Performance Bonus | Up to 50% of base salary |
| Equity Participation | Stock options or long-term incentive plan negotiable |
| Benefits Package | Full health coverage (medical, dental, vision), 401(k) with match, PTO, and relocation or remote flexibility |
| Location | [New York / Hybrid / Remote with U.S. travel as needed] |
Why the VP of Sales matters
This is a pivotal commercial role driving how we win in the U.S. The VP of Sales will translate global strategy into localized execution, lead customer growth, and help shape the future of our American expansion.
FAQ
The Vice President of Sales is responsible for leading a company’s entire sales function. This includes developing sales strategies, building and managing the sales team, driving revenue growth, overseeing key account relationships, and aligning commercial goals with business objectives. In international companies scaling in the U.S., the VP of Sales plays a crucial role in adapting global strategy to local market dynamics and customer behavior.
Yes. The VP of Sales is a senior executive role, often reporting directly to the CEO or CRO. It’s one of the highest-ranking commercial positions in a company, with direct responsibility for revenue generation and customer acquisition. In fast-growing or international firms, the VP of Sales is typically a core member of the executive leadership team.
A VP of Sales Operations focuses on the systems, data, tools, and processes that support the sales team’s effectiveness. They are responsible for CRM management, territory design, pipeline forecasting, quota setting, compensation modeling, and performance analysis. While they may report to the VP of Sales or CRO, their goal is to ensure the sales engine runs with efficiency, accuracy, and strategic alignment.
A great VP of Sales combines strategic thinking with frontline leadership. They know how to build and motivate high-performing teams, drive complex deals, analyze data, and adapt quickly to market changes. The best VPs of Sales are both metrics-driven and people-oriented — aligning goals, coaching talent, and leading by example. Experience in scaling sales within new geographies or industries is especially valuable for international firms entering the U.S.